Jones-Hurst Designs is a women’s fashion brand built for the future—where sustainability meets style, and every garment tells a story.
At the heart of our collections is denim, one of fashion’s most iconic fabrics. Known for its durability, versatility, and timeless appeal, denim is legendary for only getting better with age. By repurposing denim into custom and couture fits, we transform the familiar into the unforgettable—giving new life to a classic while keeping our commitment to ethical, upcycled sustainability.
But Jones-Hurst is more than a fashion label. It’s a philosophy: clothing designed to empower individuality, make women feel effortlessly stylish, and prove that conscious fashion can be as bold and beautiful as it is comfortable.
Jones-Hurst is not just about what you wear—it’s about how you live, how you express yourself, and how you leave your mark.
For Founder and Head Designer Adam Patterson, fashion isn’t a career—it’s a calling.
Raised in rural Virginia, Adam grew up watching his mother reinvent her modest wardrobe through creativity and accessories. She taught him that style was never about how much you had, but how you made it your own. Those early lessons shaped him into the boy who doodled fashion sketches in his school notebooks and styled himself as though he belonged in the pages of Ebony or Jet.
Today, as the founder and head designer of Jones-Hurst, Adam brings that same ingenuity and vision to his craft. His design process is what he calls “barely controlled chaos”—starting with a drape, letting instinct lead, and allowing each garment to evolve in real time. The result? Pieces that are as dynamic and unique as the women who wear them.
Adam’s inspiration runs deep: his mother’s resourceful style, iconic fashion history, and the individuality of the women he designs for. His philosophy is that fashion is both personal expression and cultural statement—something that can empower, inspire, and connect.
With Jones-Hurst, Adam is not only building a fashion house, but a lifestyle brand: one that redefines sustainable couture, celebrates women as the true gatekeepers of style, and breaks generational barriers with every collection.
As Adam says, “Clothing is never just clothing. It’s a statement—whether you intend it or not.”